The Playbook
48 Laws of Competition Outsmarting
Written by Old Fox Vijey, India’s First Competition Outsmarting Strategist™, this book distills the Competition Outsmarting™ methodology into 48 laws that expose how businesses silently lose ground to smarter competitors — and how to reverse it.
This is not a motivational read. It is a strategic playbook built for founders who are ready to stop competing on effort and start outsmarting on positioning, perception, and timing.
Where to BuyExplore all 48 Laws →About the Author
Old Fox Vijey is the founder of Old Fox Strategic Consulting LLP and the creator of the Competition Outsmarting™ methodology.
He works with Indian founders and business owners to detect hidden competitive threats, reposition their businesses, and take control of their markets.