The Playbook
48 Laws of Competition Outsmarting
Written by Old Fox Vijey, India’s First Competition Outsmarting Strategist™, this book distills the Competition Outsmarting™ methodology into 48 laws that expose how businesses silently lose ground to smarter competitors — and how to reverse it.
This is not a motivational read. It is a strategic playbook built for founders who are ready to stop competing on effort and start outsmarting on positioning, perception, and timing.
Where to BuyAbout the Author
Old Fox Vijey is the founder of Old Fox Strategic Consulting LLP and the creator of the Competition Outsmarting™ methodology.
He works with Indian founders and business owners to detect hidden competitive threats, reposition their businesses, and take control of their markets.